8 Selling Mistakes

Everyday home sellers like your self are losing money, because they didn't take the advice offered in this FREE Report prepared by Industry Experts.

They didn't know there was a better way! Now...you can avoid their MISTAKES and put extra money in your pocket when you sell. With the competition that's out there for the cash buyer, you need the "competitive edge" of this report. 

The knowledge you will gain from reading "Avoid These 8 Big Time Mistakes That Cost You Thousands of Dollars When You Sell Your Home" will put you on the "fast track" to a quicker and better price for you home. After all isn't this what we all really want.

Read this report NOW and avoid the pitfalls before you place the for sale sign on your lawn!

Now...you can avoid their 8 big time mistakes and put extra money in your pocket when you sell.

1. Basing asking price on needs or emotion rather than market value.

Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively buyers will reject it in favour of other larger homes for the same price.

At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time,
and even when the price is eventually lowered, the buyers will be wary because, "nobody wants to buy a house that nobody else wants".

The result is low offers and unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing that is priced too high often eventually sells for less than market value.

2. Failing to "showcase" the home.
A property that is not clean or well maintained is a red flag for the buyer. It is an indication that there may be hidden defects which will result in increased costs of ownership.

Sellers who fail to make all the necessary repairs, who won't spruce up the house inside and out, and fail to keep it clean and neat. chase away buyers
as fast as Realtors can bring them in.

Buyers are poor judges of the costs of repairs and always build in a large margin for error when offering on such a property. Sellers are better off doing the work themselves, ahead of time.

3. Over-improving the home prior to selling.
Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell, in the mistaken belief that they will recoup this cost.

If you are upgrading your home for your personal enjoyment-fine. But if you are thinking of selling, you should be aware that only certain upgrades
are cost effective. Always consult with your Realtor BEFORE committing to upgrade your home.

4.Choosing the wrong Realtor or choosing for the wrong reasons.
Many homeowners list with the agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home.

In the real estate business, an agent with many successfully closed transaction usually costs the same as someone who is inexperienced.

That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum of hassles.

Good Realtors let the buyers discover the home on their own, pointing out only features they are sure are important to them.

Many sales are lost by overselling. If buyers think that they are paying for features that are not particularly important to them personally,
they will reject the home in favour of a less expensive one without the features.

5. Buying a home is an emotional decision.
Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do that if you follow them around pointing out every improvement you've made.

6. Failing to take the first offer seriously.
Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and hold out for a higher price.

This is especially true if the offer comes in soon after the home is placed on the market for sale.

Experienced Realtors know that more often than not, the first buyer ends up being the best buyer, and many, many sellers have had to accept far less
money than the initial offer later in the selling process.

The home is most saleable early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time the property has been on the market.

Many sellers would give anything to find that prospective buyer who made that first, and ONLY offer.

7. Not knowing your rights and obligations.
The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser
to void the sale, or cost you thousands of unnecessary dollars.

Have an experienced Realtor who knows the "ins and outs" fully explain the contract you are about to sign, or have your lawyer review it before acceptance.

8. Failure to effectively market the property.
Good marketing opens the door that exposes property to the marketplace. It means distinguishing your home from hundreds of others on the market.

It also means selling the benefits, as well as the features. The two most obvious marketing tools
open houses and print advertising) are only moderately successful. Just 1% of homes are sold at open houses and advertising studies show that only 3% of the people purchased their home because they called on a print ad!

Agents use these tools to attract future prospects, not to sell the house. The right Realtor will employ a wide variety of marketing activities, emphasizing
the ones believed to be the best for your home......

We hope you've enjoyed this feature, and will be able to put this information to practical use now or in the near future. GOOD LUCK


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